" You can't teach the blues. It's not something that can be codified in music books or learned on YouTube. It goes much deeper than that and it comes from the inside. It's about the way the guitar strings are bent and the sound gets transmuted directly from a player's soul. It's simple at the end of the day. Either you've got it, or you don't. "
JARED JAMES NICHOLS has definitely got it. The Wisconsin-born, Los Angeles-based singer, writer and guitarist's new LP Old Glory & The Wild Revival channels blues grit and gusto through bombastic arena-size rock 'n' roll. It's raw, raucous and righteously real.
On stage, it truly comes to life with his power trio rounded out by the Swedish born Rhythm Section of Eriik Sandin (Bass) & Dennis Holm (drums). Jared's presence becomes amplified with guitar in hand. Audiences have experienced that everywhere from his performances at NAMM and SXSW to the iconic Sturgis Buffalo Chip Festival where he’s played twice alongside ZZ Top, Lynyrd Skynyrd and Kid Rock and the Harley-Davidson 110th Anniversary in Milwaukee to his first venture across Europe and the UK this past summer.
Ultimately, he lives up to that idea of Revival in the album's title. "I want people to get excited," he concludes. "I want them to feel like anything is possible in this music. I want them to know great blues rock exists. If I can give someone the same inspiration I was blessed with, I've done something right."